7:30 - 8:30Check-in and Continental Breakfast

8:30 - 8:45Opening Session

Welcome
Shantanu Dutta, Vice Dean for Graduate Programs and Research,
Dave and Jeanne Tappan Chair in Marketing, USC Marshall School of Business

Remarks
Patrick Santillo, Regional Director, Asia/Pacific, U.S. Commercial Service
U.S. Department of Commerce (Washington D.C.)

Richard Drobnick, Director, Center for International Business Education and Research (CIBER),
USC Marshall School of Business and Managing Director, APRU World Institute


8:45 - 9:15Keynote Presentation
Francisco J. Sanchez, Under Secretary of Commerce for International Trade, US Department of Commerce
Washington D.C.


9:30 – 10:20Country Outlook: China
William Zarit , Senior Commercial Officer, U.S. Embassy (Beijing)

Country Outlook: Singapore
Daniel Thompson, Senior Commercial Officer, U.S. Embassy (Singapore)

Country Outlook: Thailand
Cynthia A. Griffin, Senior Commercial Officer, U.S. Embassy (Bangkok)

Seminars

Making the U.S. Commercial Service Work for You in Asia/Pacific
Maryavis Bokal, Sr. Intl. Trade Specialist, U.S. Department of Commerce
Newport Beach, CA
Ron A. Duecker, President, JWC Environmental,
Costa Mesa, CA

Energy, Infrastructure and Sustainable Urbanization in India
Sean Randolph, President and CEO, Bay Area Council Economic Institute (San Francisco)

10:35 - 11:25Country Outlook: India
Dale N. Tasharski, Senior Commercial Officer, U.S. Embassy (New Delhi)

Country Outlook: Vietnam
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)

Seminars

Art of Negotiation - Negotiating With the Chinese Effectively
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Transparency : How Leaders Create a Culture of Candor
James O’Toole, Daniels Distinguished Professor of Business Ethics,
University of Denver’s Daniels College of Business (Denver)


Squeezed in the Middle: How Middle Market Exporters and Importers Can Avoid a Working Capital Crunch
Andrew Moy, Senior Vice President, Regional Manager,
International Banking & Trade Solutions, Wells Fargo & Company.


11:40 - 12:30Country Outlook: Japan
John Peters, Senior Commercial Officer, U.S. Embassy (Tokyo)

Country Outlook: Korea
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)

Country Outlook: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)

Seminars

Economic Turbulence + Steady Entrepreneurialism = New Business: Taking Your Consulting Practice to Asia
Ronald Altoon, Founding Partner, Altoon + Porter Architects, LLP (Los Angeles)

Are We Going Down, Because China Is Coming Up?
Sidney Rittenberg, President, Rittenberg & Associates (Fox Island, WA)

12:30 - 1:45NETWORKING LUNCH

2:00 - 2:50 Country Outlook: Australia & New Zealand
David Murphy, Senior Commercial Officer, U.S. Embassy (Sydney)

Country Outlook: Malaysia
Nasir Abbasi, Senior Commercial Officer, U.S. Embassy (Kuala Lumpur)

Country Outlook: Mexico
Ann Bacher, Senior Commercial Officer, U.S. Embassy (Mexico City)


Seminars

The Global Recession has Changed the Global Economy: Will this Change our Global Investment Strategy?
Christopher Goode, President and Managing Director, White China Drive Products (Zhenjiang, China)

“Green” Business Opportunities in Japan, Korea and Guangdong
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)
John Peters, Senior Commercial Officer, U.S. Embassy (Tokyo)
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)
Moderator: Richard Drobnick, Director, Center for International Business Education and Research (CIBER),
USC Marshall School of Business and Managing Director, APRU World Institute

3:05 - 3:55Country Outlook: Hong Kong
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)

Country Outlook: Philippines
Patrick Wall, Senior Commercial Officer, U.S. Embassy (Manila)

Country Workshop: China
William Zarit, Senior Commercial Officer, U.S. Embassy (China)
Diane E. Long, Managing Director, Xanadu Enterprises Ltd (Beijing)

Seminars

Thailand: Still at the Brink
James Rooney, President, J.P. Rooney and Associates (Bangkok)
Dusit Nontanakorn, Chairman, Thai Chamber of Commerce and Board of Trade Thailand (Bangkok)

Leveraging Japan's Changing Affluent Consumer Market
Debbie Howard, President, Japan Market Resource Network (Tokyo)

4:10 - 5:00Country Outlook: Indonesia
Joseph Kaesshaefer, Jr., Senior Commercial Officer, U.S. Embassy (Jakarta)

Country Workshop: Thailand and Vietnam
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)
Cynthia A. Griffin, Senior Commercial Officer, U.S. Embassy (Bangkok)
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)
Dusit Nontanakorn, Chairman, Thai Chamber of Commerce and Board of Trade Thailand (Bangkok)

Seminar

A New Bridge Connecting to the Rising Market: Bilateral FDI between Taiwan and China
Chi-Sheng Jason Hsu, General Director, Task Force for Cross-strait Industrial Technology Exchange and
Cooperation, Industrial Technology Research Institute (ITRI) (Hsinchu, Taiwan)


Fool's Gold or Bird of Gold: India Beguiles
Gunjan Bagla, Founder, Amritt Ventures (Los Angeles)

Where to Find Credit: Financing Options for Your Goods and Services
William Rowland, Business Development Officer, Export-Import Bank of the U.S. (Washington D.C.)
David Fulton, Advisor & Director of U.S. Business Liaison, U.S. Trade Advocacy Center,
World Bank Group, U.S. Commercial Service (Washington D.C.)

Frank Pelly, Senior Vice President, Head of Trade Sales, International Banking & Trade Solutions
Wells Fargo Bank (Miami)

Moderator: Douglas H. Joines, Professor of Finance and Business Economics, USC Marshall School of Business


5:15 - 6:00Keynote Presentation: Regional Trade Agreements - Risk and Opportunities
James Owens, Chairman and CEO, Caterpillar (Peoria)

6:00 - 7:30HOSTED NETWORKING RECEPTION

8:00 - 8:30Continental Breakfast

8:30 - 9:20Seminars

U.S.-India Commercial Ties: The ‘Game Changers’ That Will Shape the Decade Ahead
Michael DiPaula-Coyle, Director, Policy Advocacy, U.S.-India Business Council (Washington D.C.)

Post Financial Crisis Market in China --Key Players and Strategy
QiWei Chen, Chairman, ABC Holdings and Chairman and Managing Partner, ABC Capital, China (Shanghai)

A Call to Action to Washington and APEC from Asia Pacific Business Leaders
Kristin Paulson, Chair, Asia Pacific Council of American Chambers of Commerce (Singapore)
George Drysdale, Chairman and CEO, Marsman-Drysdale (Manila)

Making the U.S. Commercial Service Work for you in Asia/Pacific
Maryavis Bokal, Senior International Trade Specialist, U.S. Department of Commerce (Newport Beach, CA)
Ron A. Duecker, President, JWC Environmental, Costa Mesa, CA

Executive Speaker (to be announced)

Mexico Seminar: Macroeconomic Outlook & Manufacturing in Mexico.
Ricardo Vidal, President, Clemex U.S.A. (Mexico City)



9:35 - 10:25Country Workshop: Japan
John Peters, Senior Commercial Officer, U.S. Embassy (Japan)
George Mansho, Vice President for Business Development, Qualcomm Inc. (San Diego, CA)

Country Workshop: Philippines and Indonesia
George Drysdale, Chairman and CEO, Marsman-Drysdale (Manila)
Joseph Kaesshaefer, Jr., Senior Commercial Officer, U.S. Embassy (Jakarta)
Joe Ryan, President, Top Oil Products (Burlingame, CA)
Patrick Wall, Senior Commercial Officer, U.S. Embassy (Manila)
Seminars

Democracy, Authoritarianism and Economic Health: Different Roads to Heaven?
Tom Plate, Syndicated Columnist and Author and Founding Director of the
Pacific Perspective Media Center (Los Angeles)

The US, China, and Copenhagen: Is a Climate Deal Dead?
Mikkal Herberg, Senior Research Fellow for International Energy,
Pacific Council on International Policy (Los Angeles)

Materialism, Middle Class Aspirations, New Youth Lifestyles and Behavior and
Growing Self-Confidence: The Implications of a Rising China for American Business

Stan Rosen, Professor, Political Science, University of Southern California (Los Angeles)

10:40 - 11:30 Country Workshop: India
Dale N. Tasharski, Senior Commercial Officer, U.S. Embassy (New Delhi)
Michael DiPaula-Coyle , Director, Policy Advocacy, U.S.-India Business Council (Washington D.C.)

Seminars

Are We Going Down, Because China Is Coming Up?
Sidney Rittenberg, President, Rittenberg and Associates (Fox Island, WA)

2011: The U.S. Year of APEC
Lynn J. Turk, Senior Advisor, U.S. National Center for APEC (Seattle)

A New Decade, A New Dollar?
Nick Bennenbroek, Senior Vice President, Head of Currency Strategy, Foreign Exchange,
International Financial Services, Wells Fargo & Company (New York)


China + One = Vietnam and ASEAN
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)



11:50 - 1:30LUNCH
Welcome Remarks: "Implementing the National Export Initiative, A View From the Field"
Suresh Kumar, Assistant Secretary of Commerce and Director General, US & Foreign Commercial Service

Presentation of Commercial News USA Export Achievement Awards
Greg Sandler, Publisher, CNUSA

Keynote Presentation: Evolving M+A in China: from Learning to Doing.
James Zukin, Senior Managing Director, Houlihan Lokey (Los Angeles)

Presentation of Global Health and Business Presentation Competition Awards
James Ellis, Dean, Marshall School of Business, Professor of Marketing,
University of Southern California (Los Angeles)


1:45 - 2:35 Seminar

Facilitating Temporary Worker Movement in the APEC Region [2009 report to the APEC Business Advisory Council]
Carl Voigt, Associate Professor, Management and Organization,
USC Marshall School of Business (Los Angeles)

“Green” Business Opportunities in China, India and Vietnam
Dale N. Tasharski, Commercial Counselor, Deputy Senior Commercial Officer, U.S. Embassy (New Delhi)
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)
William Brekke, Commercial Officer, U.S. Embassy(China)

Moderator:Mikkal Herberg, Senior Research Fellow for International Energy,
Pacific Council on International Policy (Los Angeles)



Leveraging Japan's Changing Affluent Consumer Market
Debbie Howard, President, Japan Market Resource Network (Tokyo)

Where to Find Credit: Financing Options for Your Goods and Services
William Rowland, Business Development Officer, Export-Import Bank of the U.S. (Washington D.C.)
David Fulton, Advisor & Director of U.S. Business Liaison, U.S. Trade Advocacy Center, World Bank Group
U.S. Commercial Service (Washington D.C.)
Frank Pelly, Senior Vice President, Head of Trade Sales, International Banking & Trade Solutions
Wells Fargo Bank (Miami)
Moderator: Douglas H. Joines, Professor of Finance and Business Economics, USC Marshall School of Business


2:45 - 3:35 Country Workshop: Malaysia and Singapore
Nasir Abbasi, Senior Commercial Officer, U.S. Embassy (Kuala Lumpur)
Laura Deal, Executive Director, The American Chamber of Commerce in Singapore (Singapore)
Daniel Thompson, Senior Commercial Officer, U.S. Embassy (Singapore)


Country Workshop: Mexico
Ann Bacher, Senior Commercial Officer, U.S. Embassy (Mexico City)
Ricardo Vidal, President, Clemex U.S.A (Mexico City)

Country Workshop: Australia/New Zealand
David Murphy, Senior Commercial Officer, U.S. Embassy (Sydney)
Executive Partner (to be announced)

Seminars

Managing the Power of Perceptions/Expectations – How to Work with the Chinese Effectively
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

Thailand: Back from the Brink
James Rooney, President, J.P. Rooney and Associates (Bangkok)


3:45 - 4:35Country Workshop: China
William Zarit, Senior Commercial Officer, U.S. Embassy (Beijing)
Diane E. Long, Managing Director, Xanadu Enterprises Ltd (Beijing)

Country Workshop: Hong Kong
Andrew Wylegala, Senior Commercial Officer, U.S. Embassy (Hong Kong)
Executive Partner (to be announced)

Country Workshop: Korea
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)

Il Young Maing, Senior Executive Advisor, Gale International (Seoul)



Country Workshop: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)
Andrea Wu, President, American Chamber of Commerce (Taipei)

Seminar

AWI Activities to Improve Public Policy Responses to Climate Change
& Public Health Threats in 18 Pacific Rim Cities

Richard Drobnick, Director, Center for International Business Education and Research (CIBER), USC Marshall
School of Business and Managing Director, APRU World Institute (Los Angeles)

4:35Conference Closes